With so many options constantly buzzing for our attention,
we make decisions and judgments more quickly than ever. Whether to hire this person, buy that product, read this magazine, check out that band… in the crowded virtual city that is the internet, first impressions are crucial. Time is limited, options are not.
I believe the written word is one of those key first impressions. An email riddled with typos, an underwhelming product page, or a confusing press release all signal unprofessionalism and send a potential partner or customer on to the next in line. After all, if you can’t be bothered to pitch your product or service cleanly, what does it say about your product?