we make decisions and judgments more quickly than ever. Whether to work with this person, check out that band, read this magazine, buy that product… in the crowded virtual city that is the internet, first impressions are crucial.

I believe the written word is one of those key first impressions. An email riddled with typos, an underwhelming product page, or a confusing press release all signal unprofessionalism and send a potential partner or customer on to the next in line. After all, if you can’t be bothered to pitch your product or service cleanly, what does it say about your product?

Although I seek perfection in my texts and editing work, and even enjoy hunting down things like grammatical mistakes and formal irregularities—and fully accept being a weirdo—I also recognize that language is malleable, and voice is king. Much like in music, “technically correct” is not always engaging.

I therefore offer not only proofreading and correction, but also content and copyediting, with an eye on the goal of a text, how you want to sound, what you want to achieve.

Get in touch at the bottom of the page!